PRESIDENT
DAVE POMEROY
dpomeroy@nbm.com
EXECUTIVE EDITOR
MATT DIXON
mdixon@nbm.com
MANAGING EDITOR
ALLEE BRUCE
abruce@nbm.com
DIGITAL CONTENT EDITOR
MARIE FENNEMA
mfennema@nbm.com
ART DIRECTOR
ERIK WOGEN
ewogen@nbm.com
GRAPHIC DESIGNERS
LINDA CRANSTON
linda@nbm.com
DAYNE PILLOW
dayne@nbm.com
MEDIA CONSULTANT, WEST
RYAN APPLEBAUM
rapplebaum@nbm.com
MEDIA CONSULTANT, EAST
DESIREE DELFRARI
ddelfrari@nbm.com
SALES SUPPORT
SYDNEY BATCH
sbatch@nbm.com
CONTRIBUTING WRITERS
MALCOLM GIESKE, CHARITY JACKSON,
STARLA MILLER, JUSTIN PATE,
MATT RICHART, SHELLEY WIDHALM
EDITORIAL INTERN
NATHAN STROMBERG
nstromberg@nbm.com
GRAPHICS PRO EXPO
DIRECTOR OF SALES
JAMES "RUGGS" KOCHEVAR
jkochevar@nbm.com
EXECUTIVE EXPO SALES MANAGER
PRINTWEAR AND A&E MARKETS
BRANDY JAMISON-NETH
brandy@nbm.com
EXPO SALES MANAGER
SIGN & DIGITAL GRAPHICS MARKET
SARA REESE
sreese@nbm.com
DIRECTOR, EVENT OPERATIONS
JACKIE RAMSIER
jramsier@nbm.com
EXHIBITOR SERVICES MANAGER
JOIE MARTIN
jmartin@nbm.com
NATIONAL BUSINESS MEDIA
PRESIDENT
DAVE POMEROY
VICE PRESIDENT / AUDIENCE & EVENTS
LORI FARSTAD
VICE PRESIDENT / FINANCE
KORI GONZALES, CPA
VICE PRESIDENT OF CONTENT
REGAN DICKINSON
DIRECTOR OF TECHNICAL SERVICES
WOLF BUTLER
MULTIMEDIA CONTENT MANAGER
DREW COOPER
CEO & OWNER
ROBERT H. WIEBER, JR
G R A PH I C S - PR O.C O M
6 • WRAPS • 2 0 2 2
W
elcome to the 2022 edition of WRAPS magazine,
dedicated to the design, creation, installation, and
business aspects of the adhesive vinyl industry.
This year's edition includes articles on preparing for the fu-
ture, taking advantage of the growing environmental graph-
ics market, steering your clients toward smart design, and working outside
of your comfort zone to increase business. You'll also nd a handy guide to
locate installers in your area.
Plus, don't forget to check out page 58 for a full rundown of what's going
on at this year's WRAPSCON in Indianapolis at the Indiana Convention
Center June 2-4. And for more wraps information throughout the year, be
sure to sign up for our newsletter at https://gpro.link/signup.
V I TA L S IG N S
WRAPS 2022
Matt Dixon is the Executive Editor of WRAPS and GRAPHICS PRO
magazines. He can be reached at mdixon@nbm.com
BY M AT T
D I XO N
6 • WRAPS • WRAPS • WRAPS 2 0 2 2
And be sure
to check out
www.graphics-pro.com
for more stories
like these:
THE IMPORTANCE OF
COMMUNICATION
FOR WRAP SHOPS
https://gpro.link/wrapshop
DO'S AND DON'TS OF
DESIGNING MURALS
https://gpro.link/mural
TIPS FOR PRICING A
WRAP INSTALLATION
https://gpro.link/wrappricing
3 TIPS FOR SELECTING
ADHESIVE MATERIALS
THAT WORK
https://gpro.link/adhesivetips
Image cour-
tesy Avery
Dennison.