Issue link: https://nbm.uberflip.com/i/1451370
2 0 2 2 • WRAPS • 17 G R A PH I C S - PR O.C O M O ver the past several years, there has been a dynamic acceleration in the wrap world. PPF, or paint protection lm, has seen huge growth. Color-change wraps have increased in demand, and full-print lm from at to eet has exploded as well. Yet, one segment that is nally stepping into the spotlight in Europe and North America with the potential to be the big, big superstar of the wrap world is interior wrapping lm. Like color change and PPF, interior wrapping lm is a business in a box. There is no need for a design, printing, or laminating, so getting right to the installation is straightforward and easy. Additionally, one special aspect to note is that unlike color change and PPF, which is primarily limited to vehicles, the market for interior wraps