Issue link: https://nbm.uberflip.com/i/1451370
G R A PH I C S - PR O.C O M 20 • WRAPS • 2 0 2 2 at was transformed using solely interior wrap lm. The only thing that was thrown out from the original owner was a plank in the kitchen. Compared to a traditional renovation, the wrap rejuvenation was a bargain. The time and cost savings were massive, and it's a win for the environment. THE COST FACTOR The main thing is convincing a residential owner that interior lm is worth the investment. To do this, it's best to do the black and white. When you compare the numbers in both time and money for a traditional renovation versus a wrap rejuvenation, the argument is clear. Additionally, having a stunning, interac- tive portfolio of pictures and videos that show how beautiful and transformative interior wraps can be is key. The nal tip is how to nd those residential owners, which can be a challenge. Suggestions include doing local events to engage interest and awareness, smart social media campaigns, and forming partner- ships with interior designers. In terms of install, it makes sense that interior is mostly at, and it should be easy, right? Not necessarily, so don't be fooled. The main things to consider are adhesive strength, surface prep, and install tips that range from corners to butt joints. THE VARIETY Interior wrap lm comes in an almost endless variety of colors and nishes from gloss, crocodile, wood, concrete, tiles, glitter, and more. As varied as the nishes are, the adhesive for inte- rior wrap lm is similar in that it is very aggressive. It's made to be aggressive so that it will securely bond to cabinets, walls, doors, countertops, and furniture, which traditionally have a low surface energy. This can mean that you have one shot to wrap an object. If the panel starts off crooked, the panel might stick so hard right away that it can't be picked back up. The opposite can also be the case. The surface might be so fragile that, with the aggres- sive adhesive, xing that crooked panel might not be possible. This last one is tricky, and it often happens on walls. Walls can be so fragile that if the interior wrap lm is pulled up, the paint and/or plaster will rip off to the adhesive. This means two costly factors: the interior lm needs to be replaced, which is expensive, and the wall must be repaired, which can take time. This is a bad recipe for prots. Therefore, installers need to learn a variety of techniques on how to prep the liner with a backing paper cutter. This can involve cutting 1" to 2" horizontal sections out of the liner to set up a hinge or leaving the side section of the liner on to set up a butt joint. Once you master these, then it's about being patient and removing the liner in increments when squeegeeing. Slow and steady wins the race with interior wraps. n eample of putting an updated finish on a table nterior wraps can save a client a great deal of mone on a fresh look