Issue link: https://nbm.uberflip.com/i/1451370
22 • WRAPS • 2 0 2 2 G R A PH I C S - PR O.C O M E very day, children all around the country take the bus to school. Whether their parents go to work early or it's just an easier way to get to and from school, they depend on the buses and the bus drivers to get them where they need to go. The bus drivers are unsung heroes, and when there's a shortage of them, school districts feel it. The An- derson 5 School District in South Carolina is no stranger to this. With a decit of bus drivers in the area, the district needed a way to get the word out about the need for more people to ll the positions. That's where Katazoom came in. Established in 2009, Katazoom's goal is "to help other businesses grow their business," according to Andrew Long, the company's business development manager. Katazoom specializes in eet branding and environmental graphics. The company works with small to mid-size compa- nies, helping them communicate their brands on vehicles and environments. PATHS CROSS Katazoom didn't do anything out of the ordinary to get this project started. "This job was a direct result of the cause and effect of the pandemic. It's no secret that there is a national labor shortage. Some people and businesses just complain; others get creative and take action. This project was born from someone taking ac- DRIVING TOWARD RECOVERY How a vehicle wrap is helping a South Carolina school district find bus drivers BY N AT H A N S T R O M B E R G Nathan Stromberg is an editorial/content intern at National Business Media. He is a senior at the Univer- sity of Northern Colorado, working toward a double major in communication studies and journalism, with an emphasis in public relations. You can reach him at nstromberg@nbm.com. The newly wrapped vehicle in front of the Anderson 5 School District's administrative offices ll images courtes ataoom