Issue link: https://nbm.uberflip.com/i/1451370
38 • WRAPS • 2 0 2 2 G R A PH I C S - PR O.C O M J oshua Marquardt has always enjoyed the cre- ative process and working with his hands. After earning his BFA in printmaking from the University of Wisconsin Oshkosh, he started Art City Wraps there in 2003 with a fo- cus on digital prints and installations. Reaching for quality craftsmanship, he's earned several industry certications, including the designation as an Avery Dennison Certied Wrap Installer. In 2013 and 2014, he placed in the top 15 of the Avery Den- nison Wrap Like a King Challenge. He subsequently competed in the World Wrap Competition in 2016, where he took 8th place, and in 2017, took silver at the Wrap Olympics. He has designed for Nissan and installed graphics for sports arenas and stadiums like Lambeau Field, home of the Green Bay Packers. He's also been involved with installing large production graphics at the last four Super Bowls. We asked Joshua about a unique vehicle wrap instal- lation he worked on for Kelly-Moss Road and Race and their Porsche 911 GT3 sports car racing team. Q: WHAT'S THE STORY ABOUT THIS RACE CAR PROJECT? Kelly-Moss Road and Race was founded in 1988 near Madi- son, Wisconsin, as a Porsche racing company. They built the business into a dominant force in racing and have ex- panded to include driver development, a full-service GT race shop, and a world-class custom car and restoration facility. With hard delivery dates approaching ahead of the 2021 racing season, Kelly-Moss hired us to wrap sev- eral of their fantastic new 992 Porsche 911 GT3 race cars. Q: SO, I TAKE IT THESE WEREN'T YOUR EVERYDAY WRAPS? Denitely not. On our rst day, we wrapped a two-tone green/ blue car that had additional spot graphics printed and applied that gave the whole vehicle a crazy comic book livery for the pizza restaurant sponsor. The second day we wrapped a car in Avery Dennison Su- preme Wrapping Film satin black (SW 900-197-O), and then applied die-cut red spot graphics over the top. It took us four hours to complete the color change wrap. Then we had to nesse, measure, and dial in the nal spot graphic details. We nished those cars so quickly, they asked us to help with another Porsche 911 GT3 that had already been wrapped with the base color. This one was split down the middle, half of it Avery Dennison Supreme Wrapping Film matte black (SW 900-180-O) and the other half Avery Dennison Supreme Wrapping Film matte white (SW 900-102-O) with strobed angled pinstripes running the length of the car in Supreme Wrapping Film gloss red (SW 900-415-O) and gloss black (SW 900-190-O) with satin black ac- cents. All three Porsches were silver with black carbon ber bumpers and hoods. Q: WHAT KIND OF DIRECTION DID KELLY-MOSS GIVE YOU? We were just brought in for the installation process. All the work was produced by Kelly-Moss. They specied Avery Den- nison Supreme Wrapping Film for the color change wrap, which was ne with us. As a CWI Installer, we routinely work with Supreme Wrapping Film and are very familiar with these color change lms. All the printed and die-cut spot graphics were Avery Dennison MPI 1105 Easy Apply RS with Avery Dennison DOL 1360 gloss over- laminate. We really like Avery Dennison for the spot graphics too, because of how easy it is to reposition the lms. I can tell when it's an Avery Dennison lm just from pulling the release liner. The air egress has a certain feel. Q: HOW WOULD YOU RATE THE OVERALL EXPERIENCE? We had a great time in the Kelly-Moss environment. I'm not a car guy, so I have zero clue what kind of awesome Porsches we were working on, but they are fast and loud — just like our wraps! Q: HAVE YOU DONE ANY MORE WORK FOR KELLY-MOSS SINCE THEN? Yes! Several of these cars have crashed during the racing sea- son, which takes place across the country. We help Kelly-Moss nd top-quality installers near the racetrack who can repair the graphics and get the cars off to the next race. It's been great referring business to our friends in the wrap community — and a win-win for everyone! To view some of Joshua's work, visit artcitywraps.com. To learn more about Kelly-Moss Road and Race, visit kellymoss. com. The Avery Dennison Wrap Visualizer online experience allows shops and installers to take the guesswork out of choosing a vehicle color change wrap. Visit graphics.averydennison.com/ carvisualizer to explore over 120 different Supreme Wrapping Film and Conform Chrome Series colors. S TO R Y A N D I M AG E S C O U R T E SY AV E R Y D E N N IS O N Q&A A Q&A WITH JOSHUA MARQUARDT OF ART CITY WRAPS oshua Marquardt has always enjoyed the cre- industry certications, including the designation Avery Dennison Supreme Wrapping Film matte black (SW 900-180-O) and the other half Avery Dennison Supreme Wrapping Film matte white (SW 900-102-O) with strobed angled pinstripes running the length of the car in Supreme Wrapping Film gloss red (SW 900-415-O) cents. All three Porsches were silver with black carbon ber bumpers and hoods.