Issue link: https://nbm.uberflip.com/i/1451370
Shop Spotlight: Signarama River Cities G R A PH I C S - PR O.C O M 44 • WRAPS • 2 0 2 2 S ignarama franchise owner Ber- nard Kincaid wraps his truck every two years, changing the look each time not only to pro- tect the paint but to market his business as he drives around South Point, Ohio. "We always do something drastic be- cause we want that truck to stand out. That's why it's easy to sell someone on it," says Kincaid, owner of Signarama River Cities in South Point. Kincaid opened his signage and ad- vertising franchise in 2017 with his wife, Heather. Signarama River Cities produces custom vehicle wraps and signs for businesses, including banners and ar- Bernard Kincaid, the owner of Signarama River Cities, wraps his truck every two years into some- thing new and fresh using an in- house design from the company's design team. This wrap is printed on Avery Dennison 1105EZ with luster laminate and Avery Dennison chrome red and silver overlays. Im- ages courtesy Bernard Kincaid. chitectural, monument, box, directory, interstate, and illuminated signs, channel and individual letters, digital graphics, and custom graphics and logos. Kincaid initially didn't plan to purchase a franchise but to open his own sign shop. He'd been working in the construction industry for 18 years and eight years ago wanted a change, so he served as the production Bernard Kincaid shares his love for wraps BY S H E L L E Y W I D H A L M Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writ- ing and editing service based in Loveland, Colorado.