GRAPHICS PRO

WRAPS '22

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50 • WRAPS • 2 0 2 2 G R A PH I C S - PR O.C O M It was about two years from when we signed up for the program to when we did our rst installs, so getting work will depend on when campaigns come to your area. The installs can be full wraps, par- tial wraps, or what they call Lite, which is what we did. The ads were Now Hiring ads for Ama- zon and were wraps covering both doors on each side and a perforated wrap of the back windows. We also installed a few spot graphics and placed the Wrapify beacon. Wrapify provided the graphics to t a variety of different types of vehicles. The installs (and later removals) are coordi- nated through their website based on your company's availability. It was a streamlined process that involved a straightforward documentation process in addition to the installation itself. There is a checklist to document the vehicle's condition both be- fore installation and later before removal. Along with photos and signatures from the customer, this information is uploaded to the Wrapify Installer Dashboard. ESTIMATE Quoting a new project is a similar process across the different agencies we've worked with over the years. Typically, we'll receive an email stating they have a project in our area and want to know if we're interested in quoting the installation. Sometimes we'll receive just a brief description, typically for spot graphic in- stalls, but usually, we'll get a PDF showing a proof of the vehicle and graphics. This is especially helpful when determining obstacles and install time. Be sure to pay attention to the specs the company lists on the PDF before quoting the job. We did quite a few installs for a company a few years ago that involved stripes and spot graphics and a full wrap of the tailgate. Easy enough project, but I missed that the graphics had a liquid lami- nate and would come masked. This was ne for the stripes and spot graphics but did make the tailgate wrap a bit more dif- cult as it covered a large Dodge emblem and curved tailgate. Liquid laminated graphics are less exible and split easier, and masked wraps are harder to install. The extra install time cut into our prot, as it took longer to install than I quoted. Often, the ad agency will give a specic budget for the installation and ask if you can meet this budget. Usually, we can do the installation for the budgeted amount, but sometimes we can't. Our shop is in California, and our labor rates are high due to increased wages and overhead costs. Sometimes we can't meet their budget while also covering our costs. In these cases, we note what amount we can do it for so the agency can adjust expenses on their end as needed. PARTNER As I mentioned, working with other companies should be a partnership that benets everyone. Three parties are in- volved in these projects – your company, the ad agency contacting you, and the customer. There are two main things we look at when quoting a new project. The mate- rials they're calling out to use, and the install plans for the job. If the job is a spot graphic install on ver- tical surfaces, we usually roll with what the company calls out. Suppose it's a full or partial wrap that will cover horizontal areas. In that case, we will recommend us- Installers rely on the provided panel guides, so it's important to review planned panels with the designer to be sure you can meet their needs. When a batch of graphics comes in, be sure you go through the provided paperwork to ensure nothing is missing.

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