June '22

Issue link:

Contents of this Issue


Page 12 of 104

VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR 8 G R A P H I C S P R O J U N E 2 0 2 2 G R A PH I C S - PR O.C O M DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER EXHIBITOR SERVICES MANAGER JOIE MARTIN PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER MULTIMEDIA CONTENT MANAGER DREW COOPER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PRESIDENT DAVE POMEROY EXECUTIVE EDITOR MAT T DIXON MANAGING EDITOR ALLEE BRUCE DIGITAL CONTENT EDITOR MARIE FENNEMA ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER IVETH GOMEZ MEDIA CONSULTANT, WEST RYAN APPLEBAUM MEDIA CONSULTANT, EAST DESIREE DELFRARI SALES SUPPORT SYDNEY BATCH CONTRIBUTING WRITERS PAULA AVEN GLADYCH, MATT CHARBONEAU, RUTH DOBBINS, DEVIN HUANG, CHARITY JACKSON, AARON MONTGOMERY, JEREMY PICKER, HOWARD POTTER, DEANNA RAMM, STEPHEN ROMANIELLO, KRISTINE SHREVE, MATT TOUCHARD, CHAU VO, LON WINTERS, RICK WILLIAMS, DOUG ZENDER EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MAT T CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7286 or email me at T raveling to as many trade shows as I do, it's pretty common in every neck of the woods for people to use the phrase, "If you don't like the weather, just wait ve minutes." As if this world didn't throw enough things at you to worry about these days, the last thing you need is weather not cooperating. But the truth is that weather is turning out to be less and less cooperative every year. And that's a troubling thing for the signage industry that makes a healthy chunk of its living outdoors. Some people are entertained when they hear about record-high temperatures or record- low temperatures. I'm not. I nd it unnerving because I know that everything we build has specic tolerances in which they are supposed to exist. Do we have safety protocols in place to make sure there's plenty of leeway? You bet. But would you like to bet any money that the cheapest-bid contractor is strictly following those protocols? If so, I have a nice bridge to sell you, going cheap, and totally up to code! While temperature is a concern, what really worries me is wind. Here in Colo- rado, where GRAPHICS PRO is based, a few months ago our news was abuzz with record wind gusts. One gust up in the mountains was recorded at 148 mph. If that number sounds alarming, it's because most of the wind-load formulas we use to create our signs have previous- ly assumed wind speeds, wind pressures, and gust eects. And our grade school- teachers all told us what happens when you assume. As the gusts increase, those "assumptions" need to increase, which will mean more intense engineering and more expensive sign construction. e economic term "ination" is usu- ally gurative, giving the impression of air lling a balloon, but for exterior signs that forced air is literally going to end up costing us more. GP HOW'S THE WEATHER? IN THIS ISSUE: PROMOTIONAL PROD- UCTS: FROM TRASH TO TREASURE, PAGE 28 FLATBED PRINTING REMAINS STRONG THROUGH PANDEMIC, PAGE 48 EFFICIENT WORKFLOW FOR HIGH-QUALITY WRAP INSTALLATIONS, PAGE 58 ALTERNATIVES TO ONLINE ADVERTISE- MENTS, PAGE 70

Articles in this issue

Links on this page

view archives of GRAPHICS PRO - June '22