June '22

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THROW IT BACK As we've experienced, many of us are still working from home, which has led to a more casual idea of what our day to night look entails. is translates to comfortable silhouettes, softer colors, and the ability to layer, all with a bit of throwback air. Blame it on Gen Zers entering more of the workforce and their stronger share of the spending dollar, but turn-of-the-mil- lennium styles are having their moment. "We are starting to see the 90s and early 2000s trends inuence all categories," says Jennifer Oleksik, director of apparel design & quality, LAT Apparel. For women, this includes cropped styles; for everyone, it means oversized, unisex T- shirts like those that became popular with surfer streetwear the rst time around, wide-legged pants, and roomy pullover hoodies in lightweight eece that allows for year-round wearing and layering. Taryn Rosen, Fruit of the Loom/JERZEES/Rus- sell, adds that classic eece shorts for men are also a top seller, which gives another substrate to help build branding. But re- gardless of the design, its ability to be worn across multiple seasons and allow for layer- ing, diverse wearing, and a certain classic appeal is important. Which also transfers over to decorations and strategic branding, although there are very dierent routes one can take. a ort nnit r a ort an 1 4 G R A P H I C S P R O J U N E 2 0 2 2 G R A PH I C S - PR O.C O M ot oortin oor ar a t ra or t aon a ort rit o t oo tiar

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