June '22

Issue link:

Contents of this Issue


Page 21 of 104

G R A PH I C S - PR O.C O M 2 0 2 2 J U N E G R A P H I C S P R O 1 7 According to Eric Simsolo, director of business development, Next Level Apparel, decorators shouldn't overwhelm the gar- ment with too much added weight to keep the entire look on-trend. "Going light on the color spectrum and size of the design can keep a literal airiness to the product," he says. See this through with more monochro- matic and simplistic graphics that can be dressed up or down, says Rosen. is can be done in tonal embroideries and simple screen prints that focus on brand identity and heritage appeal. If you want to keep it old school but add a little camp, Rosen says there is also a big tourism and resort movement with inspira- tion coming from the '70s and other de- cades past. "e pandemic inspired a sense of escapism, and this has come through in decoration," she says. Whether you're looking for a simple graphic or an over-the-top, airbrushed boardwalk look, the color story that will make any decoration stand out is actually a more neutral design. CASUAL CORNER When it comes to color, the less "in your face" shade you choose — whether it's a basic crewneck T or oversized sweatshirt — the better. Most companies are erring to the neutral side, whether that is an oatmeal, heathered color, pastel neon, or soft primary. What- ever hue the apparel is, much of today's look is inspired by nature, whether that's hue or composition. "One of the main buying trends that has taken o is buyers requesting styles with sustainable bers and more transparency," explains Rosen. It could be harkened back to the buying ethics of Gen Z, the stress of the pandemic, or just an overall change in preference, but recycled, organic, and reused apparel is all the buzz. We are all " WITH A FOCUS ON MORE SIM- PLISTIC COLORS AND DESIGNS, DETAILS SUCH AS CONTRAST HEMLINES, CUTOUTS, AND ASYMMETRICAL SILHOUETTES CAN GIVE LOOKS DEEPLY ROOT - ED IN VINTAGE DESIGN A LITTLE EXTRA SOMETHING THAT HELPS PROMOWEAR STAND OUT. " – JENNIFER OLEKSIK, LAT APPAREL

Articles in this issue

Links on this page

view archives of GRAPHICS PRO - June '22