June '22

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G R A PH I C S - PR O.C O M 2 0 2 2 J U N E G R A P H I C S P R O 1 9 looking for more sustainable and thought- ful purchasing options. Especially with such a focus on nature and earth-inspired colors, this trend aligns with the most sim- plistic aspects of apparel desires. However, while we see end-users move towards more sustainable and organic practices, it hasn't drastically changed overall purchasing habits, says Taylor Young of Next Level Apparel. "Most purchases are still made online, so it is important for garments to have dening features that are easily translated through online imagery," stresses Oleksik. is puts even more importance on the color palettes used and the physical appeal of the actual object. For tactual interest, especially during summer months, this means breathable fabrics that encourage activity, and items with odor-control, moisture-wicking, and wrinkle-resistant properties, states Rosen. Whether it's in soft and subtle vintage looks or oering a collegiate wink, this summer will provide end-users a casual feel while also, hopefully, giving decorators an easy way of delivering elevated but relaxed looks that embody the best of summer. GP CARLY HOLLMAN is the former editor of Printwear magazine with over nine years of experience covering the decorated apparel industry. She currently works as a freelance writer and artist based in Denver, Colorado. She can be reached at ontin to inn trn it rop top prant in on appar a ort t ppar Image courte- sy Kati Sport- cap & Bag Image courtesy Citadel Brands Image courtesy Hanes

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