June '22

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A P P A R E L D E C O R A T I N G S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S IT'S A BIRD. IT'S A PLANE. IT'S A... CREATING A SUPERHERO MASCOT T he Justice League is a team of super- heroes, published by DC Comics, who rst appeared in 1960. It is an all-star ensemble cast of established super- hero characters. ese superheroes usually operate independently but occasionally as- semble as a team to tackle especially for- midable villains. e cast of the Justice League usually features a few highly popu- lar characters like Superman, Batman, and Wonder Woman alongside lesser-known characters. Beyond comic books, the Justice League has been adapted to tele- vision, cable, movies, internet, and video games. For decades, the Justice League has saved humanity from the worst threats it has ever faced, from alien warlords to an- cient demons and powerful sorcerers. And every time, they have overcome the odds and saved humanity. Although the Justice League is not the world's only superhero team (we're partial to the Avengers), it is nevertheless the standard by which super- hero teams are measured. When the chips are down and the earth needs its great- est heroes together on the frontlines, the League always answers the call to duty. Several years ago, for demo purposes we put a red cape on a guy in his blue jammies just like Superman. Rather than the iconic S on his chest the shield would say GSG. He later became "GSG Man," spoken in a loud deep voice, of course. It's super to attend trade shows like GRAPHICS PRO EXPO and print in real time to get that hands-on experi- ence. As you know, that's what we do, among other things. Our client rode the trend of the su- perhero phenomenon for several shows and had us create a hero of their own to symbolize its might in the industry, so to speak. He had an incredible physique, a square jaw, that perfect smile, and was able to leap tall buildings. You get the idea. Continuing with that theme, later we created a new character. Our Batman as it were. First a symbol must be de- veloped for his chest and one we could wear, too. By using the client's logo and shapes, we created the hero symbol lay- out in Illustrator and added a ton of layer eects in Photoshop to add glows and dimension alike. 2 4 G R A P H I C S P R O J U N E 2 0 2 2 G R A PH I C S - PR O.C O M GSG Man in all his glory. (All images courtesy Lon Winters)

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