June '22

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G R A PH I C S - PR O.C O M 2 0 2 2 J U N E G R A P H I C S P R O 2 9 slapping a logo on a subpar mug, a com- pany is only investing in the prots of its local thrift store and hurting its bottom line in the long run. Instead of creating "a mug," create "the customer's new favor- ite mug." is can be achieved without breaking the bank with small, thought- ful design changes. For example, consider replacing a logo drop on a water bottle with a full wrap design that any customer would love to take to the gym with them. A small logo hit within a full-color wrap or brand color association within a niche design will do much more for return on investment when the product resonates with the end-user. BAGS TO BRAG ABOUT Consider creating a full custom cut-and- sew digitally printed bag instead of just embroidering a logo. If a company is lazy in its design, a savvy customer will perceive the lack of thoughtful design and associate this laziness with the company's oerings, consciously or not. Considering dierent locations, design creative, and decoration options will elevate your brand above the competition in a way that is memorable and representative. Looking for a quick litmus test to see if current promotional products are hitting the mark? If the customer would prefer a blank product to your decorated product, a company is not cultivating positive as- sociations in the minds of its customers. Customers are not in shock and awe. ey may even be disappointed, which is the last association a company wants. Consider creat- ing a full custom cut-and-sew digi- tally printed bag instead of just em- broidering a logo.

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