June '22

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ly 50/50, or even weighted a little bit toward women-owned businesses. So, while, 40% is a step up from what it was 50 years ago, we still haven't reached parity. We should also give some consider- ation to the statistic that shows that the rise in business ownership from 1972 to 2020. Yes, the contrast in the numbers seems extensive. From less than 500,000 to over 12 million sounds like a pretty big jump. And it is a jump in the sense that women had to overcome a lot of hurdles to get to this point. It took until 1974 before women could have a credit card in her own name or apply for credit on her own. Women had to wait until 1988 before they could get a business loan without a male cosigner. It's still dicult today, in comparison to male startups, for women to get loans or ac- cess to venture capital. So, again, while it looks like a major jump, just think how much larger the number of wom- en-owned businesses might be today if women in the past had been allowed easy access to credit, and women today were able to get loans and venture capi- tal as easily as men can get those things. G R A PH I C S - PR O.C O M 2 0 2 2 J U N E G R A P H I C S P R O 6 7 WHY DON'T MORE WOMEN START BUSINESSES? OUR READERS SHARE THEIR THOUGHTS: "Lack of emotional support from family and friends. Not enough cheerleaders to let them know they are capable and doing great." — JANE SWANZY, Swan Marketing "Lack of time. If you are the chief cook, bottle washer, calendar organizer, chauffeur, laundry maid, broken tin r an i o a tin o rar a or tan or int to or r i aa some minor or major catastrophe to be managed, ain o itot ti an nr to o on a new project or business." — PATRICIA GORSKY, Auntie Pat's Crafts ar it t ao ont t o ar ta- ing starting a business as opposed to working in a a orporat o to ar irnt o a a ra o or it o ar t tp o pron tat ont a to a t rar or t pport from your family and friends — you are a go getter and will be on top. Maybe it's just my location in the U.S., but I just don't see women not being promoted or na to aan tr it orporat or i- ness owner. You are what you make yourself and your in o ar t i o in t i of your household and children, yes, it's not easy. I an a tat ro prin a a otr o nin irn i i pa i an o ant to no or irn at n o arn to a no an t your boundaries, business and home. Your determina- tion will get you to the top." — CINDY KING, A King's Image o t ao an tn or ar ar o it not being perfect, what will people think, time to get it right and all the things. I didn't enter being a business onr on on a an aa i it totr o n t ar a n ontrproti an no tat a oin tro an ttin tat - ing down, I see success and if something fails, it truly isn't a failure if I tried, was able to learn something from it, and was able to handle the situation." — TANYA DOYSCHER, The Visual Identity Vault and Gracie B. Doodle B Y K R I S T I N E S H R E V E

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