June '22

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B U S I N E S S S T R A T E G I E S 7 0 G R A P H I C S P R O J U N E 2 0 2 2 G R A PH I C S - PR O.C O M T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y ALTERNATIVES TO ONLINE ADVERTISEMENTS L et me start by asking you a question rst. Do you have an unlimited mar- keting budget? If so, you can probably skip on to the next article in GR APHICS PRO. We need to get more creative and look for some alternatives to the increas- ingly expensive paid online ads for the rest of us. After the iOS 14 changes started roll- ing out on Jan. 19, 2021, Facebook Ads be- came less and less eective as their targeting and tracking were severely limited. Google Ads costs continue to rise. What used to be a wide-open playing eld for small busi- nesses where they could maximize their lim- ited marketing budget has now become a mineeld of crazy strategies, excessive gurus with overpriced, and overhyped promises. Forcing many companies to look at signi- cant investments where the return is not as easy to see as it once was. Online and social media ad spending can still t your overall marketing strategy. Still, we must be more aware of the costs and look to niche and personalized locations for online ads. You should also bolster those market- ing strategies with some alternatives that may have gotten lost following the latest 10X guru or funnel god from on high. Each of us can and should do more to promote our business- es. We don't share it enough, and we don't share it proudly with anyone who will listen. If your business is a passion, you should have no problem sharing it. Many people hide their passion because they don't want to be 'salesy' or bragging. By sharing your business, you are doing a favor for the peo- ple that get to hear about it. You allow them to be part of something, get products they need, and connect with someone who has a passion for what they do. ink about all the times you left a conversation with someone passionate about what they were doing. How did you feel? You felt energized and excited most likely. If you didn't, it was because you were jealous, and you are not living in your zone of greatness. If you don't share, they won't have that opportunity to experience that energy. Here is a list of four alternatives you can start using today to share your business and passion with more people. 1. Guest Posting on Blog: Blogging is one of the best ways to grow your organic reach, meaning when people search for your products online, you come up at the top of the search, and you didn't pay a thing. Sharing valuable content that people read, share, and click on will help bring people to your corner of the internet. First, you must start by having a blog on your web page where people can also buy your products, con- nect to get quotes or get information for

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