June '22

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B U S I N E S S S T R A T E G I E S 7 2 G R A P H I C S P R O J U N E 2 0 2 2 G R A PH I C S - PR O.C O M T H E R I S I N G T I D E O F B U S I N E S S 3. Press Releases: People who share the news are always looking for content. I have a podcast that we have been hosting for the industry for 10 years called 2 Reg- ular Guys. We have a section at the begin- ning of each weekly show where we share news and notes from the industry. We beg people to share their news with us, but rarely has anyone reached out. Our audience might not be your ideal custom- ers, but we reach a passionate 1,000-plus fan base weekly. GR APHICS PRO has a fantastic email called "e Daily" where they share industry news items. ere are many places to share more about what you do. Just get creative. It could be your local news. It could be a podcast related to your niche or magazines or online blogs that have a news section. Learn how to write a press release and make announce- ments of new products, services, hires, partnerships you form, or causes you sup- port. Try to share at least one press release a month. As a bonus, that press release can also become content for your blog. 4. Get Customer Reviews: Reviews are to- day's version of asking your neighbor who they use for a product or service. Ninety- seven percent of people read reviews of local businesses, and 90% of buyers read online reviews to decide on a product's purchase. 1 Google is one of the best ways to get reviews through Google Business 1 From Latest Online Reviews Statistics in 2022 – The Impact on Business

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