July '22

Issue link:

Contents of this Issue


Page 38 of 104

3 2 G R A P H I C S P R O J U L Y 2 0 2 2 G R A P H I C S - P R O. C O M HIGHLIGHTING CUSTOMER SERVICE Stauffer's of Kissel Hill is a family-owned grocery store chain in Pennsylvania. e chain teamed up with Cassel, a family-owned design, printing, and graphics company specializing in commer- cial installations, to design and apply new graphics to its stores and its fleet of vehicles. e Cassel team mainly worked with the Lititz, Mount Joy, and Rohrerstown locations of Stauffer's of Kissel Hill to update window graphics, food case decals, and large wall graphics. e chain's goal with the new design was to show its commitment to customer service and enriching the local community, so the designs were bold while also set up to make it easy for custom- ers to navigate the store. Stauffer's provided Cassel with files from its marketing depart- ment, and Cassel set those up to print. Cassel offers design help and support, but its clients often provide the files. In this case, Stauffer's of Kissel Hill knew the artistic direction, and Cassel was prepared to help the business fulfill its goals. Cassel used Avery Dennison MPI 1105 Easy Apply RS high- gloss cast film to complete this project. Cassel paired the film with a gloss laminate and printed the graphics using a ColorPainter M-64s printer. Jenna Erb, Cassel's client success coordinator, says there weren't any challenges in making and applying these designs. Between a good client to work with and an easy material to use, Cassel completed this project with ease. Cassel went to work to put up the new graphics in the various Stauffer's locations. After it was all done, the team said the grocery store chain was excited to see what would come next as their busi- ness would grow. anks to Cassel's hard work, Stauffer's of Kissel Hill can further focus on its commitment to quality and customer service. S I G N A G E & P R I N T I N G Graphic Films at FAMILY-OWNED GRAPHIC DESIGN AND APPLICATION COMPANY CASSEL OFFERS SOLUTIONS B Y N A T H A N S T R O M B E R G One of the new graphics at the Rohrerstown location highlights Stauffer's of Kissel Hill's commitment to community enrichment. The newly applied design to the store's exterior offers information to customers about online shopping. (All images courtesy Cassel Team) WORK

Articles in this issue

view archives of GRAPHICS PRO - July '22