July '22

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G R A P H I C S - P R O. C O M 2 0 2 2 J U L Y G R A P H I C S P R O 3 3 BROADENING BUSINESS HORIZONS Simply Events' Founder and Owner Deborah Erb felt it was time to modern- ize her company's logo to reach her target demographic better. ough this was a difficult task from the get-go, she got help from Cassel's design team, who helped her rebrand her business. After that, Deborah asked Cassel to install window graphic decals on her office doors at Rock Lititz in Lancaster, Pennsylvania. The inspiration for the design came from Deborah wanting to refresh her prior logo with something more contemporary. Knowing this, Cassel was able to offer a variety of options for her and wanted to make Simply Events stand out while still maintaining the simplicity of the busi- ness. e old logo gave an elegant look for weddings, and Cassel helped rede- sign it to show how the company serves not only weddings but gives strong ser- vice in the realms of corporate and venue management. The graphics were printed on Avery Dennison MPI 1105 Easy Apply RS high- gloss cast film using a ColorPainter M-64s printer. Cassel opted for a matte laminate to finish the custom graphics. Jenna Erb, Cassel's client success coor- dinator, says the material was easy to work with, and after helping Deborah design her new logo and having a good set of materials to work with, Cassel was able to complete this project with no hassle. As the project wrapped up and the new logo was placed in the Simply Events office space, Deborah was ecstatic about the results. She can now grow her business A member of the Cassel team installing Simply Events' new logo. The finished and newly applied design of Simply Events' revamped logo. even larger than it already is, thanks to the efficiency of the Cassel team. GP Nathan Stromberg is an editorial/content intern at National Business Media. He is a senior at the University of Northern Colorado, working toward a double major in communication studies and journalism, with an emphasis in public relations. You can reach him at

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