July '22

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G R A P H I C S - P R O. C O M 2 0 2 2 J U L Y G R A P H I C S P R O 3 5 G R A P H I C S - P R O. C O M 2 0 2 2 J U L Y G R A P H I C S P R O 3 5 start using the watchful, critical eye of another designer who I trust to have my back on things. I had to personally take the ultimate level of absolute, undeniable ownership of my mistakes, which meant that at the end of the day, regardless of how proud I am of my other accomplishments, the mistakes made and missed were "all on me." STRANGLE YOUR EGO; EMBRACE A LITTLE HUMILITY Your ego is what drives your passions. Your inner design dragon can't fly without the proverbial "your client likes you" feedback of the emotional paycheck we creatives all live for. Getting a grip on your ego means you recognize its limitations and can still provide it the positive feedback it needs without allowing it to creep back into the monster it can sometimes become. I had to come up with a better way to check my work, and spelling is just one of the pet-peeves that I believe every creative person deals with, regardless of the grammar soft- ware that one may be using. I incorporated several steps to my process that also included sharing the file with another designer for additional feedback. TIPS FOR ACCURATENESS Here are the steps that I incorporated that I felt helped me be more accurate and correct in more than just spelling: Send the file to another designer who under- stands what is needed for feedback. You may also get great feedback and some corrective sug- gestions to make your ideas work even better. is step requires upfront planning and a relationship with a designer whom you also provide the same service for, so that it's a mutually rewarding process. Pro tip: Find a designer that has more experience than you do! In this way, they will most likely also provide you with valuable feedback on design, style, layout, and colors. Take those constructive criticisms for what they are worth — pure gold! Put your ego back in the box, and listen, learn, self-critique and analyze the feedback you get as it relates to your brain's creative direction. is can be one of the most rewarding and beneficial steps in the process, yet it sometimes takes more than just a desire 1 Over and over and over we make the same errors — some are motor-memory, like hitting the caps lock key rather than the shift key. That's a minor one. It's bad when your fingers transpose numbers. I ask my client questions while I type out an email with the notes they mention. I then send the email to them and ask that they review it and approve it. In this way, the client confirms my notes and spelling errors. 2

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