July '22

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2 G R A P H I C S P R O J U L Y 2 0 2 2 G R A P H I C S - P R O. C O M V O L U M E 3 6 | J U L Y 2 0 2 2 | N U M B E R 9 CONTENT ©2022 National Business Media, Inc., all rights reserved. GRAPHICS PRO (ISSN 2766-953X) is published monthly plus an extra issue in May and October by National Business Media, Inc., 10170 Church Ranch Way, Ste 400, Westminster, CO 80021; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield CO 80021-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to GRAPHICS PRO, PO Box 460794, Escondido, CA 92046-0794. All items submitted to GRAPHICS PRO become the sole property of GRAPHICS PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in GRAPHICS PRO. Opinions expressed in GRAPHICS PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. FEATURES SIGNAGE & PRINTING 12 MAKING ROOM FOR ROUTING Considerations before adding CNC to your shop By Paula Aven Gladych 18 ADVANCEMENTS IN YOUR INK Elevating the wide-format industry with inkjet ink By Reed Hecht 28 SWITCHING IT UP Exploring film options to meet your needs By Charity Jackson 32 GRAPHIC FILMS AT WORK Family-owned graphic design company offers solutions By Nathan Stromberg APPAREL DECORATING 42 BREAKING DOWN DTF'S VERSATILITY How DTF works, potential uses, safety and limitations By Julia Schroeder 48 FAT DAD PIVOTS TO DTF FOR CUSTOM DESIGNS Shop thrives by taking business home By Shelley Widhalm 52 PRODUCT SPOTLIGHT: DIRECT- TO-FILM AWARDS & CUSTOMIZATION 58 THE CONSTANT NEED FOR MEMORIAL PRODUCTS Properly handling a tough but necessary sale By Kristine Shreve 62 A SHOCKING DESIGN A logo for a shock absorber protection product By Doug Zender BUSINESS STRATEGIES H NEW SECTION! H 42 58 68 66 THE RISING TIDE OF BUSINESS Hold yourself accountable By Aaron Montgomery 68 MAKING SUBLIMA- TION MOVES Buy product and supplies with net profit in mind By Howard Potter "Inkjet printing of fers af fordabilit y, high qualit y, ease of maintenance, and durabilit y for customers." Reed Hecht from Advancements in Your Ink. Page 18 52

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