July '22

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6 4 G R A P H I C S P R O J U L Y 2 0 2 2 G R A P H I C S - P R O. C O M B U S I N E S S S T R A T E G I E S 6 4 G R A P H I C S P R O J U L Y 2 0 2 2 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X D o you have a florist in your hometown? e odds are high that you do indeed have a florist in your community. Even many smaller communities have one. Can you recall the name of that business? If not the name, do you know where it is located? Florists have some interesting similarities to embroidery and apparel decoration businesses. You do not shop there frequently. You shop at a florist only when you have a specific need. e needs that cause you to spend money with the florist are often caused by external or infrequent events, things over which you have little or no control. Now, back to my original question: What is the name of your local florist? If you do know what it is, why is that? If you do not know what it is, what could they do about that? If you do recall the name of the business, it may be because they are following one of the key pillars of good marketing, don't be boring — ever! Here are some ways to make your marketing more memorable, so that when folks in your community have a need for a personalized, customized, or logo'd product, your business is the one that comes to mind! NO. 1: BE MEMORABLE When you are out and about in your own commu- nity, one of the ways to make a strong, memorable, and positive impression is to wear amazing stuff that you have created. Spend the time to sew out that gazillion stitch design on the back of a shirt, down the leg of your jeans, or on the back of a jacket. No, it is not likely that a customer will want to order or pay for such an elaborate design, but that is not why you are wearing it. You want the people that see you to connect you with the service you offer. Stand out embroidery and apparel decoration is so very visual, colorful and attention worthy. Why not amplify that by making sure you bop around town with some- thing awesome at every opportunity? If going big and bold is not your style, then at least wear your own logo. Play with your logo, make it big, drop it in a unique location, go for a standout Easy Ways to Easy Ways to Grab Attention Grab Attention MAKE YOUR MARKETING MORE MEMORABLE Images courtesy A Cup of Joe Media

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