August '22

Issue link:

Contents of this Issue


Page 48 of 104

4 2 G R A P H I C S P R O A U G U S T 2 0 2 2 G R A P H I C S - P R O. C O M 4 2 G R A P H I C S P R O A U G U S T 2 0 2 2 G R A P H I C S - P R O. C O M A s many of you know, we have been writing our Software to Substrate column for at least two decades. You also know we typically tell a monthly story about an experience involving decorated apparel, screen printed apparel, with a mention here and there of other decorating disciplines. Been in the biz for 35 years. We tell folks it's all we know how to do, so we had bet- ter get good at it. We're gonna change it up this month. While screen printing is our life, we have been in the embroidery busi- ness for 25 years or so and have had some unique learning expe- riences there too. Brittany Pozzi Tonozzi is an American professional rodeo cow- girl who specializes in barrel racing. She is a two-time Women's Professional Rodeo Association Barrel Racing World Champion at National Finals Rodeo ( NFR) in Vegas. Tonozzi, a member of the Women's Professional Rodeo Association, additionally won the NFR Average title twice, qualified for the NFR over 15 times, and for the Ram National Circuit Finals Rodeo twice. Most recently, Tonozzi won the Rio Grande Valley Livestock Show and Rodeo in Texas. She won the Evergreen Rodeo, was the Elizabeth Stampede co-winner, won the Kit Carson County Pro Rodeo all in her home state of Colorado. She won the Canby Rodeo in Oregon and won her fourth title at the San Angelo Stock Show and Rodeo in San Angelo, Texas. Tonozzi also finished second at four other rodeos. Now that is some success! CNBC recognized Tonozzi as one of their "Blue Collar Millionaires" for her hard work in breeding and training horses as well as barrel racing. SPONSOR LOGOS For many years we have been adding sponsors logos to the western shirts she wears to these events. We aren't talking about a left chest logo. Have you ever seen the shirts these champion- ship riders wear for events? We are talking up to 15 logos on like nine tiny shirts all different colors and patterns. Did we mention, Brittany is very small. Embroidery is our best and perhaps only solution. Brittany has always been looking for a high-quality, classic look, and embroidery would be our preferred decoration method to get us there. Each shirt pattern and color forced us to adjust sizes, colors, and locations. As with any decorating process, embroidery mis- haps have ensued. We have learned that this minimum quantity can be offset by a hefty setup fee. All the logos would be altered to look good on the individual garment. e sizes of the images themselves had to be adjusted to fit on or above pockets, around seams and sometimes even over them. A P P A R E L D E C O R A T I N G S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S EMBROIDERY FOR A CHANGE … A ROUNDUP OF EMBROIDERED LOGOS When figuring out our color schemes for a particular shirt, for example, we would do a sew out of the Team Oxy-Gen logo. (All images courtesy Lon Winters) On the other side of the shirt from Purina we placed the Professional's Choice logo.

Articles in this issue

view archives of GRAPHICS PRO - August '22