August '22

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G R A P H I C S - P R O. C O M 2 0 2 2 A U G U S T G R A P H I C S P R O 4 5 G R A P H I C S - P R O. C O M 2 0 2 2 A U G U S T G R A P H I C S P R O 4 5 We chose thread over ink on this one. Once all our logos were digitized, we sewed them all out on similar fabric in the sponsors colors, cut them out, and placed them on a shirt to simulate a proof. Once Brittany approved placements, we started with the logos where the thread colors wouldn't change. When figuring out placements, we started on the right side of the shirt. Purina would go on the pocket, just below where the tip of the flap lands, so it didn't cover the logo. e logos that were placed above the pocket were a ¼" above the top edge of the pocket to the bottom of the logo. Same went for logos directly below the pocket at ¼" below the bottom edge of the pocket to the top of the logo. e additional logos below that were placed the same distance that was between the two logos above at about ¾". Same went for the logos on the left side of the shirt. On the sleeves, we wanted the two primary logos, Stetson and Roper, to measure the same distance down from the shoulder seam about four inches. But Brittany had one more logo to sew above the Roper logo, and we sewed it at an inch and a quarter higher than the Stetson logo, so the two primary logos still lined up visually on the garments. RUNNING THE JOB When dialing in color schemes for the rest of the logos, it was important to remember two important things. ey would need to be visible from a distance but also complement the colors of the shirt. Most of the logos had three colors. e background or fill color, the main color, and an accent color. e background color was typically a neutral color or in some cases a color like that of the shirt. e main color was the lightest of the three, used mostly for text as that was the focal point of most of the logos. Lastly, the accent color was used to complement the color of the shirt. When figuring out our color schemes for a particular shirt, for example, we would do a sew out of the Team Oxy-Gen logo. We might do this because this logo had two different areas of text that were different colors. Oxy-Gen was the main color and Team was the accent color. So, it was important to pick the accent color that was light enough to be visible from a distance, without drawing too much attention away from the main color. Any logos on the sleeves were going to be the same color used as the main color unless otherwise directed. Because these woven women's-style shirts had a slight stretch to them, we used cutaway backing for all the logos. We chose magnetic hoops for the front logos and had to run glue and clips on sleeve hoops for sleeves. And a clamping hoop for the col- lar locations. #75/11 needles were suitable for this task at a bit slower pace and changed as needed. For Brittany, we were appealing to one of our customers' spon- sors, most primary needs: recognition. at shirt we embroidered says, "is is who I am." Catering to that need is what this busi- ness is about. GP At 21 years old, Lon Winters was the production manager for Ocean Pacific and started his 30+ year career reclaiming screens. He's the president and founder of Colorado- based Graphic Elephants, an international consulting firm and apparel decoration studio specializing in screen printing technical advances, plant design, layout, troubleshoot- ing, productivity, quality analysis, and complete apparel decorating solutions. Learn more at Most of the logos had three colors. The background or fill color, the main color, and an accent color.

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