August '22

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6 4 G R A P H I C S P R O A U G U S T 2 0 2 2 G R A P H I C S - P R O. C O M GETTING HELP ON CHANNEL LETTERS EARNING THAT BUSINESS EVEN IF IT'S NOT YOUR SPECIALTY "H ey Jimmy, our landlord says we need to get a new channel letter sign for our retail storefront, you can do those, right?" And just like that, there it was, a question asked by his best, longest-lasting customer. is is Jimmy's chance to finally put on a different hat than he normally wears — an opportunity that could change the depth and scope of the services he pro- vides his customers. Jimmy's successful little T-shirt and trophy shop was about to dip its big toe into the vast, scary, over-chlo- rinated swimming pool called "e World of Electric Signs." Fortunately for Jimmy, he was wise enough to plan for this very day months ago and has already set up working relation- ships with the various companies and individuals who will help him ensure this project runs smoothly from day one. So, are you that Jimmy person? Perhaps you are a "Jennie" who is a textile printing shop owner, who has always thought, "It can't be that difficult to provide a set of channel letters to my client." Well, it's not impossible, but it does take a bit of know-how and a working relationship with the various profes- sionals you will need to help you along the way. So, grab yourself a cup of coffee or a smoothie and just sit back and let me show you how it's done. 10 STEPS FOR CHANNEL LETTERS First, let's look at the whole process, step by step. I'll expand on each step, so you understand not only what to do, but why you are doing it. 6 4 G R A P H I C S P R O A U G U S T 2 0 2 2 G R A P H I C S - P R O. C O M S I G N A G E & P R I N T I N G S I G N D E S I G N | M A T T C H A R B O N E A U You may have helped your cousin prep and paint his 1972 Datsun B210 back in 1979, but if you haven't been up to speed on the latest in sign paint, aluminum preparation, clear coats, and UV inhibitors, then it's best to leave those details to the in-shop painter. (All images courtesy Matt Charboneau)

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