August '22

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G R A P H I C S - P R O. C O M 2 0 2 2 A U G U S T G R A P H I C S P R O 7 1 M anhattan Signs began as a small sign shop in 1983 and has evolved into an estab- lished company with a vast range of expertise and an extensive portfolio of award-winning design products. Our production facility is 25,000 square feet with three state-of-the-art, 4-color process printers that allow us to have broad-based expertise in all aspects of promo- tional signage. We have a plethora of media and material options, including an almost limit- less color palette to make any concept a real- ity. e variety of Manhattan Signs' fabrication and installation capabilities encompass the full spectrum of visual communication, including corporate identity signage, interior and exte- rior comprehensive wayfinding packages, signs, awnings, decorative construction bridges, bar- ricades, LED message boards, digitally imaged graphics, custom-designed flags, and oversized special event banners. Manhattan Signs' expertise in the industry, practical field experience, site analysis skills, layout and shop drawing capabilities, fabrica- tion expertise, and extensive on-site installation experience enable us to accomplish client objec- tives, providing quality products economically and on time. We value each of our projects as well as our clients. Our client list reflects long-term, loyal relationships comprised of regional and national corporations, advertising and public relations firms, graphic designers and architects, banks, real estate developers, brokers and manage- ment companies, parking garage systems, large retail accounts, and trade show organizers and participants. PROJECT DETAILS Manhattan Signs was delegated this project because we are a long-time trusted vendor of RFR Realty. Our 28-year long client Sheldon Werdiger was the close contact throughout the entire project, which facilitated communication throughout the pro- cess. is specific project was located at 522 Fifth Avenue in New York City, a double-height ground floor space. e initial steps of this project involved conducting a site survey and creating shop drawings with detailed measurements. is was an integral part of the design process because every detail of the facade, like the slant of the sidewalk, and the width of the mullions and door- ways had to be taken into consideration when planning for the production and installation process. It was necessary to work from installation backward to have a smooth transition from concept to installation. After sending dimensions and details, we received files from Williams New York the marketing agency, who we were in con- stant communication with to improve the layouts. Manhattan Signs designer Valeria Cantillo led the communication with John White, designer of William New York. ey discussed how to go about setting up the design files and improved dimen- sions and schematics to make our client's vision come to life. is project had many minor architectural details that had to be worked out meticulously. Manhattan Signs CEO Anthony DeCrescenzo collaborated with our team to ensure the project was executed successfully. One of the biggest challenges the design team faced was mul- lion placement in the final rendering. e design was made so that the printed mullions would align with the existing ones of the building. One small mistake in the design department could have initiated a dreadful domino effect in the fabrication Graphics flanking the entrance.

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