Issue link: https://nbm.uberflip.com/i/1451382
VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH brandy@nbm.com EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE sreese@nbm.com DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER jramsier@nbm.com EXHIBITOR SERVICES MANAGER JOIE MARTIN jmartin@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER MULTIMEDIA CONTENT MANAGER DREW COOPER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PUBLISHER DAN PECKHAM dpeckham@nbm.com EXECUTIVE EDITOR MAT T DIXON mdixon@nbm.com MANAGING EDITOR ALLEE BRUCE abruce@nbm.com DIGITAL CONTENT EDITOR MARIE FENNEMA mfennema@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT, WEST RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT, EAST DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT SYDNEY BATCH sbatch@nbm.com CONTRIBUTING WRITERS PAUL A AVEN GL ADYCH, K ARIN BELLINGHAU- SEN, MAT T CHARBONEAU, JENNIFER COX, RUTH DOBBINS, RYAN FUGLER, BOB HAGEL, JD HAMILTON, CHARIT Y JACKSON, STEPHEN ROMANIELLO, JULIA SCHROEDER, RICK WIL- LIAMS, LON WINTERS, DOUG ZENDER EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MAT T CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG nstromberg@nbm.com VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR PUT YOUR BEST FOOT FORWARD WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7286 or email me at mdixon@nbm.com. T he kids these days have a saying that's meant to try to keep people from getting the wrong impression from first appearances or to not be negative even though they know the situation looks bad: "Don't judge." It's well-meaning, but being human and all, withholding judgement is downright impossible. We judge everything, all the time, by first impressions, appearances, sounds, smells, and even association. Sometimes it puts you in a hole right away because you've truly gotten the wrong first impression, but over time you realize that you aren't so much being "judgy" as you are using your experience to look at a situa- tion and determine common factors to past results. As a business, you are on the receiving end of this all the time. Your website. Your storefront. Your shop vehicles. e way you answer your phone or reply to emails. More judgments than a daytime TV lineup. In the graphics industry, it's important to remember that your website, shop vehicle, storefront, or reception area has a tremendous impact on the people who see them. You will be judged based on those things, mainly because they will assume you are going to put that same kind of effort into the project or print job they are approach- ing you about. is is why it's important to make your branding and shop marketing your top prior- ity. You wouldn't dress haphazardly and sloppily for a job interview, so don't give your potential customers a similar first impression by having anything less than a perfect resume on display for them to see. It's hard to convince someone you're the right person for the job when evidence to the contrary is staring potential clients right in the face. 8 G R A P H I C S P R O S E P T E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH brandy@nbm.com EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE sreese@nbm.com DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER jramsier@nbm.com EXHIBITOR SERVICES MANAGER JOIE MARTIN jmartin@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PRESIDENT DAVE POMEROY dpomeroy@nbm.com EXECUTIVE EDITOR MAT T DIXON mdixon@nbm.com MANAGING EDITOR ALLEE BRUCE abruce@nbm.com DIGITAL CONTENT EDITOR MARIE FENNEMA mfennema@nbm.com ART DIRECTOR LINDA CRANSTON linda@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT, WEST RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT, EAST DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT SYDNEY BATCH sbatch@nbm.com CONTRIBUTING WRITERS PAULA AVEN GLADYCH, MATT CHARBONEAU, JENNIFER COX, PAUL INGLE, AARON MONT- GOMERY, HOWARD POTTER, STEPHEN ROMAN- IELLO, KRISTINE SHREVE, SHELLEY WIDHALM, LON WINTERS, DOUG ZENDER, MIKE ZICK EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MAT T CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG nstromberg@nbm.com IN THIS ISSUE: THE TOOLS TO COMPLEMENT YOUR TALENT PAGE 10 INSTALLING A DUALLY BUMPER WRAP BY YOURSELF PAGE 26 THE LOOKBOOK PAGE 41 PRODUCT SPOTLIGHT: SHOP SOFTWARE PAGE 72 CORRECTION: In the August issue of GRAPHICS PRO, our story Competing in the World of Banners listed the incorrect location of Nonna Kofman's shop. Her Signarama is located in Grayslake, Illinois.