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2 G R A P H I C S P R O • S E P T E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M V O L U M E 3 6 | S E P T E M B E R 2 0 2 2 | N U M B E R 1 2 CONTENT ©2022 National Business Media, Inc., all rights reserved. GRAPHICS PRO (ISSN 2766-953X) is published monthly plus an extra issue in May and October by National Business Media, Inc., 10170 Church Ranch Way, Ste 400, Westminster, CO 80021; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield CO 80021- 9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to GRAPHICS PRO, PO Box 460794, Escondido, CA 92046-0794. All items submitted to GRAPHICS PRO become the sole property of GRAPHICS PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all li- abilities for printed advertisements in GRAPHICS PRO. Opinions expressed in GRAPHICS PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. FEATURES SIGNAGE & PRINTING 10 THE TOOLS TO COMPLEMENT YOUR TALENT Starting a graphic business? Be selective with equipment By Shelley Widhalm 18 CREATING A PACKAGING POWERHOUSE Arkansas-based Rapid becomes a premiere packaging shop By Paula Aven Gladych 26 DUALLY DONE SOLO How to wrap the side panel of a giant fender by yourself By Mike Zick AWARDS & CUSTOMIZATION 61 LASER ENGRAVE A CORK JOURNAL A modern look for an engraved gift By Cheryl Loban 68 WHERE TO SELL ONLINE Getting your products onto the right site for easy sales By Kristine Shreve BUSINESS STRATEGIES 76 HOW LEADERSHIP IMPACTS YOUR SALES Tips for being the coach your company needs By Paul Ingle 72 PRODUCT SPOTLIGHT: SHOP SOFTWARE 18 76 26