September '22

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6 8 G R A P H I C S P R O • S E P T E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M A W A R D S & C U S T O M I Z A T I O N W hen selling online, one of the most important decisions that needs to be made is where exactly you're selling. For some people, that decision begins and ends with a website they create and maintain themselves. For others, a website specific to their particular company may not be the best option, either in terms of the skills required to create and maintain a site, or the cost of doing so. In some cases, the best option for online selling is to use one of the online platforms or mar- ketplaces that already exist for this pur- pose. Two of the most popular are Etsy and eBay. At f irst glance. Etsy and eBay may appear to have a lot in common. Both are places where companies or individ- ual makers can sell things. Both charge fees on each sale and have requirements about what products can be sold. Both place an emphasis on customer service and reviews and seller popularity. Both have extensive marketing campaigns designed to draw people into their sites to buy. As usual, though, the devil is in the details. Although, if you look casually, the two selling platforms look quite similar, they're really serving different audiences and slightly different goals. Depending on what you sell, one platform may be a much better option for you than the other. So how do you know which one is the right platform for you? Where to Sell Online GETTING YOUR PRODUCTS ON THE RIGHT SITE FOR EASIER SALES B Y K R I S T I N E S H R E V E

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