Issue link: https://nbm.uberflip.com/i/1479467
8 G R A P H I C S P R O • O C T O B E R 2 0 2 2 G R A P H I C S - P R O. C O M VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH brandy@nbm.com EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE sreese@nbm.com DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER jramsier@nbm.com EXHIBITOR SERVICES MANAGER JOIE MARTIN jmartin@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER MULTIMEDIA CONTENT MANAGER DREW COOPER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PUBLISHER DAN PECKHAM dpeckham@nbm.com EXECUTIVE EDITOR MAT T DIXON mdixon@nbm.com MANAGING EDITOR ALLEE BRUCE abruce@nbm.com DIGITAL CONTENT EDITOR MARIE FENNEMA mfennema@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT, WEST RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT, EAST DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT SYDNEY BATCH sbatch@nbm.com CONTRIBUTING WRITERS PAUL A AVEN GL ADYCH, K ARIN BELLINGHAU- SEN, MAT T CHARBONEAU, JENNIFER COX, RUTH DOBBINS, RYAN FUGLER, BOB HAGEL, JD HAMILTON, CHARIT Y JACKSON, STEPHEN ROMANIELLO, JULIA SCHROEDER, RICK WIL- LIAMS, LON WINTERS, DOUG ZENDER EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MAT T CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG nstromberg@nbm.com VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR FISH OR CUT BAIT WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7286 or email me at mdixon@nbm.com. I remember when I was young, I was perplexed by the phrase above. Obviously to be a successful fisherman, you need to both fish and cut bait, so how could you go wrong doing either? It was only later that I figured out that the timing of each is really the most important part, not the activity itself. It's not that different in the graphics industry. At GR APHICS PRO EXPO throughout the year, we see so many people trying to make the decision between jumping into an established market segment or trying to avoid the crowd and immediately jump into the next big thing. ere are risks and rewards to both of those approaches to the graph- ics industry, of course. You either drop your line into a crowded and established pond where you know fish have been biting, or you reel in your line and try a different pond – maybe with some other technology like dynamite that may work great or may blow up in your face. Not sure how my metaphor went all Michael Bay here. Another big risk when it comes to looking for the next big thing is that nobody really knows what the next big thing is until after the fact. It takes a lot of confidence to commit to landing in that sweet spot of customer demand, reliable technology, and profitability. Fish or cut bait turns out to be a pretty hefty decision when it comes to graphics. DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH brandy@nbm.com EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE sreese@nbm.com DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER jramsier@nbm.com EXHIBITOR SERVICES MANAGER JOIE MARTIN jmartin@nbm.com PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER AUXILIARY SUPPORT ERIN GADDIE CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PRESIDENT DAVE POMEROY dpomeroy@nbm.com EXECUTIVE EDITOR MAT T DIXON mdixon@nbm.com MANAGING EDITOR ALLEE BRUCE abruce@nbm.com DIGITAL CONTENT EDITOR MARIE FENNEMA mfennema@nbm.com ART DIRECTOR LINDA CRANSTON linda@nbm.com GRAPHIC DESIGNER IVETH GOMEZ igomez@nbm.com MEDIA CONSULTANT, WEST RYAN APPLEBAUM rapplebaum@nbm.com MEDIA CONSULTANT, EAST DESIREE DELFRARI ddelfrari@nbm.com SALES SUPPORT SYDNEY BATCH sbatch@nbm.com CONTRIBUTING WRITERS PAULA AVEN GLADYCH, MATT CHARBONEAU, JENNIFER COX, RUTH DOBBINS, OSCAR GRANADOS, PAUL INGLE, AARON MONTGOMERY, HOWARD POTTER, MATT RHOME, STEPHEN ROMANIELLO, MARK RUGEN, KRISTINE SHREVE, SHELLEY WIDHALM, LON WINTERS, DOUG ZENDER EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MATT CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG nstromberg@nbm.com IN THIS ISSUE: DTF CHECKLIST . . . . . . . . . . . . . . . . . . . . . . PAGE 18 TEXTILE PRINTING . . . . . . . . . . . . . . . . . . . PAGE 24 WORKWEAR AND UNIFORMS . . . . . . . . . . . PAGE 28 LAMINATING . . . . . . . . . . . . . . . . . . . . . . . . PAGE 50