October '22

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G R A P H I C S - P R O. C O M O C T O B E R 2 0 2 2 • G R A P H I C S P R O 1 5 A BETTER, BIGGER SPACE With the new space, Amidon plans to continue with her same customer base, 95% contract work for resell and 5% retail. Her favorite customers are those working in trade and engaged in ad promo work, since they send her the right kind of artwork that's complete and printable and they also understand the apparel printing business. "I prefer making less per item than spending the time for one-off T-shirts," Amidon says. "For $25, the amount of communication takes a long time. It takes a lot of time, and I just don't have that." Initially, Amidon focused on print-on- demand (POD), working with one pri- mary large customer, but realized it was costly and that profit margins were low. She now does large orders but will do POD work for drop-ship fulfillment for a cou- ple of regular customers and in emergency A DTG-printed bee design.

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