Issue link: https://nbm.uberflip.com/i/1479467
G R A P H I C S - P R O. C O M O C T O B E R 2 0 2 2 • G R A P H I C S P R O 2 5 Your Purple Cow: Maybe the answer is textile printing. Keep in mind that not every shop prints textiles. Many stick to common media such as vinyl, banners, or PVC signage. erefore, printing a banner on a textile or putting a textile in a hanging sign can make you different and get you noticed, and when you get noticed, you get more business opportunities. HOW IS TEXTILE PRINTING DIFFERENT FROM OTHER MEDIA? Textiles have motion. One of the things that make textile banners different from other media is motion. If the printed textile is hung properly, you can let the air conditioning or wind do the job of getting attention. People notice motion, and a textile sign can move and attract that attention. is can make the textile sign more effective with the printed message. Motion is probably one of the reasons you see printed flags in front of apartments for rent. e motion just screams, "Look at me!" TEXTILES ARE EASIER TO INSTALL Another nice quality of textiles is that they are lightweight and easily transported. is means they can be hung easily with lighter hardware, and even if they come loose, there is little worry about hurting someone. One of the things that makes textile banners different from other media is motion. (All images courtesy Mark Rugen) Textiles are lightweight and easily transported. This means they can be hung easily with lighter hardware, and if they come loose, there is little worry about hurting someone. Several textile media come in very large widths, but many providers have widths that fit the typical 54–60" printer in our market. One of the things that make textile banners different from other media is motion.