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G R A P H I C S - P R O. C O M O C T O B E R 2 0 2 2 • G R A P H I C S P R O 2 7 Textiles can easily be placed in plastic or metal frames for large backlight signs that attract and sell products. Find a good sup- plier of these frames and make sure they are easily assembled and sturdy, keeping the textile media tight. DON'T BE AFRAID TO CHARGE YOUR CUSTOMER You will find that your customers seem to accept a higher value and, therefore, a bit higher charge for a textile sign. Play up the advantages like storage, longevity, motion, etc., and don't be afraid to charge a bit more than your normal PVC sign equivalent. Let the customer know that if the tex- tile print is a seasonal sign, it will last for years and store easily. All these advantages will signal greater value and, therefore, a higher-than-normal charge. MAKE A PURPLE SPLASH Now that you offer textile printing, make a purple splash! Hang a textile ban- ner outside your business with words like "Ask Me Why is Sign Sells More!" or "Ask Me About My Purple Cow!" with an image like the one in this article. Talk about textile printing every time you get the opportunity with customers. Finally, don't get stuck making just flags and banners! Textiles can be used for many, many other applications. Custom throw pillows for gifts, backdrops, table drops, and much more are possible with this versatile media. Start simple, maybe by making custom pillows but learn how to use this media for as many applications as you can and show the world your purple cow! GP Mark Rugen is director of education for MUTOH America. He has owned and operated two successful sign shops in Alabama and has been in the sign and print market for 35+ years. He is best known as an expert in design software like FlexiSIGN & Print but is additionally recog- nized as a professional in color management, application finishing, and print media. Visit www.mutoh.com for more information. Discover wide-format printing training at www.mutoh.com/training. Tips for Exploring Wide-Format Sublimation Printing https://gpro.link/wideformatsub Excellent elasticity, perfect fastnesses, soft touch, easy to use and free from pollutants – what are your demands for textile printing? Don't worry, with our PRINTPERFEKT series you don't have to decide. Enjoy almost infinite freedom to create your print designs on any garment. No compromises on performance or environmental friendliness – with the water-based screen printing solutions from CHT. More about us at www.cht.com PRINTPERFEKT UNLIMITED POSSIBILITIES CHT-AZ_PRINTPERFECT_117,475x187,325_EN_220901.indd 1 CHT-AZ_PRINTPERFECT_117,475x187,325_EN_220901.indd 1 01.09.22 13:42 01.09.22 13:42