Issue link: https://nbm.uberflip.com/i/1479467
(All images courtesy LogoJET) D uring the pandemic's sudden stop in operations and everyday life, com- panies worldwide started rethinking their transition to digital printing. Many com- panies had containers in transit from over- seas of preprinted fabric for 2020 sum- mer collections, products decorated with the Olympics logos, among other items. All these turned into higher inventories or waste. Now, more companies realize the flexibility digital printing brings to the table and why it's the best way to do busi- ness from a sustainability standpoint. Not only from an environmental point of view but socially and financially as well. With digital printing, customization and personalization businesses can offer more products with better margins, lower inventory risk, improved cash flow, low waste, and happy customers. e added value from customized prod- ucts with complex images has no rival in the minds of consumers. It is proven that a low-cost product with names and/or a complex design has higher perceived value than a mainstream product with no per- sonalization that costs more. Today prod- uct customization can be delivered in record times, increasing customer satis- faction and offering better turnarounds for companies. As a plus, there is a higher probability a consumer will reuse their customized products. In our world of digital UV printing, we see huge growth in product decoration on-de- mand versus outsourcing high volumes to A W A R D S & C U S T O M I Z A T I O N TAKE ADVANTAGE OF OPPORTUNITIES CREATED BY THE CURRENT SUPPLY CHAIN B Y O S C A R G R A N A D O S 4 2 G R A P H I C S P R O • O C T O B E R 2 0 2 2 G R A P H I C S - P R O. C O M UV-LED Printing THE FLEXIBILITY OF