October '22

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G R A P H I C S - P R O. C O M O C T O B E R 2 0 2 2 • G R A P H I C S P R O 4 3 reduce unit cost. Manufacturing compa- nies are noticing that it is better to brand their products in-house to avoid large inventories in transit. Although mathe- matically proven to be valid in most cases, economies of scale showed their vulnera- bilities recently, and, unfortunately, supply chains were affected badly, causing serious disruptions to everybody's business. Today, businesses can buy a UV printer, brand, serialize, and even customize each product on-demand, ultimately provid- ing better management of working capital and a better customer experience. is is of great value from a local manufacturing aspect, too, as you bring additional man- ufacturing steps to your plant, translating into more jobs for more qualified people. UV digital printing combined with cre- ative minds also offers the possibility to add new products to portfolios and reach different audiences. is, in turn, brings higher value products with all its benefits. In the end, it is all about being able to have a healthy business in and out. After the last two year's eye-opening events, we have to make sure we are not caught off guard again with our resources in the wrong place. It is time to think about whether what we are doing today is sus- tainable for our people, the environment, and our financial health. UV digital printing has helped businesses diversify, add value to their products, man- age inventories better, reduce time to cash, and reduce waste significantly. GP Oscar Granados is the sales director for LogoJET, a provider of direct-to-substrate UV-LED printers.

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