Start Here October '22

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22 S T A R T H E R E 2 0 2 2 By Robert Zoch N o matter if your business is screen printing, dye-sublimation, or even commercial print, you've undoubtedly been impacted by commerce migrating to the internet. is new normal pres- ents several compelling reasons why now is an ideal time to introduce efficient, eco-friendly, digital direct-to-garment (DTG) printing into your production environment. DTG offers a versatile safeguard against vulnerability If community organizations, school activities, large-scale events, and sports constituted your "bread and butter" busi- ness, shutdowns probably hurt your shop. Demand for your services might've van- ished, and if you printed pieces that you expected to sell, you might've been left holding worthless inventory. With DTG, you can print quickly and on-demand, only producing pieces you've already sold. In many cases during COVID, on-demand printing shops repurposed their production floor to supply protective facial masks and fulfill other unforeseen needs. DTG means eliminating inventory risk and adapting to capitalize on new opportunities that arise. E-commerce is exploding, and digital production aligns perfectly with a digitized marketplace We've long watched the "retail apoca- lypse" of traditional brick-and-mortar business models unfold, and a three- month period in 2020 doubled the vol- ume of e-commerce for the preceding 10 years. By 2024, it's predicted that two- thirds of apparel in the U.S. will be pur- chased online. Reasons to Get Started in DTG Printing Now could be the right time to add DTG to your business Robert Zoch is the global content manager for Kornit Digital, which develops and markets digital textile print systems enabling on-demand production. Before joining Kornit in 2017, he held various marketing, public relations, and editorial roles with NICE Systems and Lexmark International. 5 With DTG, you can print quickly and on-demand, only producing pieces you've already sold. (Image courtesy Brother) 1 2

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