Start Here October '22

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30 S T A R T H E R E 2 0 2 2 By Erich Campbell W ith so many machine manufacturers, software suppli- ers, and material vendors realizing the potential of the hobbyist and home decorator market, we aren't only seeing an expansion of professional products moving into the craft side of the market but also an influx of increasingly capable and well- appointed small shops working their way into the professional embroidery market. Machine embroidery hobbyists and artists deciding to enter the business sphere have a very different initial experience than The craft and commercial embroidery markets can learn a lot from each other Tips for Taking Your Embroidery 6 from Craft to Commercial Erich Campbell boasts 20+ years of industry experience as an award-winning embroidery digitizer and designer, e-commerce lead, and project manager. He's an educator, teaching at trade shows, writing for industry publications, and hosting his weekly live show, The Takeup. A run of uniform shirts on a multihead machine. (All images courtesy Erich Campbell)

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