Start Here October '22

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34 S T A R T H E R E 2 0 2 2 By Michael Kaminsky GETTING STARTED IN SUBLIMATION S ublimation is a printing industry that has evolved over the last 30 years, starting as a ribbon printer and moving to an inkjet printer – initially designed for the photo gift industry for items like mugs, shirts, posters, and even magazine covers with your image on them. Now, it has a horizon of thousands of products for the ad spe- cialty, promotional, and fundraiser marketplaces — with the abil- ity to produce these items instantly! PHOTO GIFTING One reason for adding sublimation stems from where I started over 25 years ago: e photo gifting business. Who doesn't love their photo on a coffee mug, T-shirt, jewelry, and keychains? It's Why sublimation makes sense for any print and customization business Michael Kaminsky is the CFO at Sublimation101 in Branchburg, New Jersey. He has been with the company since June 2015 and practicing sublimation for over 25 years. He's led training classes at THE NBM SHOW (now GRAPHICS PRO EXPO) since 2000. One of the biggest benefits of adding sublimation to your business is the variety of items available for decoration. (Image courtesy Johnson Plastics Plus)

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