Start Here October '22

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Page 42 of 103 37 S T A R T H E R E 2 0 2 2 3 Sublimation Tips to Keep You on Track By Michael Kaminsky Social media: Don't ask for help here – have a reputable vendor to assist you. When you ask a question in five groups of several thousands of people, not only will you get confusing answers, but you have also wasted valuable business time. That is what a reputable vendor does — work with you and your business. Workstation: Ensure that all the necessary items such as heat tape, heat gloves, scissors, and more are neatly organized, resulting in a positive production. Target market: It's important to work in your community. Become a member of the Chamber of Commerce and get known in the business community. For further target marketing, do a simple Google search of items that are being sold for the various holidays and think of seasonal merchandise. The sublimatable mug has been around for a number of years and is a great promotional product or customized gift. (Image courtesy Sawgrass)

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