Start Here October '22

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66 S T A R T H E R E 2 0 2 2 W hen we first started offering vehicle wraps, we had already been in business for about eight years, and wraps were a natural progression from the vehicle lettering we were already doing. We bought one of the first large-format digital printers in our town and were very early adopters; this meant we also dealt with a lot of the early headaches as we worked through mate- rial and ink issues. ere was a lot of trial and error, wasted material, and product failure in those early years. Training resources were pretty limited back then, so we had to do most of the figuring out on our own. Considerations for a worthwhile investment Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995 and has worked in the sign industry for nearly 30 years. You can visit her website at By Charity Jackson WRAPS GETTING STARTED IN While we print in-house, we also do installation work for other companies. These vehicles received door wraps as part of a Wrapify campaign. (All images courtesy Charity Jackson) Fast forward about 19 years, and the industry has completely changed. e print quality of printers has vastly improved, while the cost of machines has significantly dropped. ere are more manufacturers to choose from, each with a line of products that meet various needs while incorporating improved technology. It's a great time to get started in the wrap industry, but there are some things you need to consider before making the jump. DON'T DABBLE To offer high-quality workmanship and to maximize your prof- itability, you can't dabble in this industry. It's not like choosing to add in banners when you're already doing signs. Wrapping vehi- cles requires hands-on training, research, and monetary invest- ments in equipment and materials. ere is a ton of information available on the market – videos, manufacturer bulletins, supplier training courses, and hands-on education and certification programs. I highly recommend tak- ing the time to do some research. See what areas interest you

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