Start Here October '22

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Page 74 of 103 69 S T A R T H E R E 2 0 2 2 foot rate – for example, if an install is 200 total square feet, then it's a flat price per square foot whether it's a box truck or a sedan. We price our installation based on the vehicle itself and its unique obstacles. We can wrap a large box truck or trailer as fast or faster than a small sedan in some cases simply because we're dealing with fewer obstacles and less trimming. After so many years of installing, we have a pretty good idea of how long it will take to wrap a particular vehicle. If we're wrapping a utility bed truck with many small boxes and handles that will require a lot of trimming, then we take that into account and add a little more time. If it's a Sprinter van, we'll consider the concave areas and small rubber trim areas that need to be trimmed out. GRAPHICS As I mentioned, there are three considerations when pricing out our wraps. I wanted to look at each topic and review how impor- tant they are as you venture into the wrap industry. ere are so many different manufacturers and media types on the market that it can get overwhelming as you consider your options. My best advice is to choose quality and consistency and avoid cutting corners. A good quality wrap media will not only be easier to install, but it will look good and last longer. e quality of your wraps will build your reputation; don't risk it on inferior products to make an extra dime upfront because it will cost you in the long run. We have a problem with graphics quickly browning on horizon- tal surfaces in our area, so we use 3M 8548 gloss non-PVC lami- nate on all our vehicle wraps. rough trial and error, research, and testing, we've found this to be a great product. We pair it with IJ180Cv3 or IJ480 wrap media for most of our jobs. Check out different manufacturers and try out other materials to see what media you like working with; once you find media you like, I recommend sticking with it to create long-term con- sistency in media type and color output. Wraps are not only long-term investments; sometimes, a cus- tomer needs a short-term advertisement where a transit media or material with a temporary adhesive is the best choice. Or you might have a project where a reflective or metallic film is required. Be sure you know your options, understand how adhesive dif- ferences will affect your installation and removal and consider material costs to meet the customer's needs and budget. DESIGN If you choose to go full-service with your wraps, meaning you'll be doing all the graphic design in-house as well, then you need to educate yourself on effective wrap design. Look at examples of other designers and note things you like or don't like about them. Commercial wraps must meet the customer's needs. e design should not only be effective and professional, but it should also reinforce the company brand. Take the time to learn your print- er's color output and create custom color charts in addition to Pantone charts for the customer to choose from. You need to also learn how to design a wrap from an installer's standpoint – obstacles and planes of the vehicle need to be consid- ered as to how they will affect the installation. A well-thought-out wrap design will make an installation faster and more profitable. INSTALLATION Whether you decide to wrap vehicles using in-house printed graphics or by contracting with other companies, this is an area where you must do your homework. Ongoing education and hands-on training are imperative to becoming a top-notch installer. As you first get into the industry, practice on personal vehicles, your shop truck, breakroom refrigerator, or file cabinets. Play with material types, heat variances, and different tools. Watch industry videos and then practice the techniques you see. e best way to become a good installer is to glean insight from more experienced installers and practice, practice, practice. You'll find your techniques improve, and your installs get faster the more you do. Running Your Wrap Shop Check out more top tips Wrapping cars doesn't always mean a full wrap. Partial wraps can meet both the customer's advertising needs and their budget.

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