GRAPHICS PRO

Start Here October '22

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graphics-pro.com 83 S T A R T H E R E 2 0 2 2 raised copy and Braille, but destination and room signage will require it. e key to a successful system is tying them all in with the same colors, fonts, frames. Keep in mind, to meet ADA requirements on the room signs, you must have high contrasting colors, matte (or non-glossy) backgrounds, as well as appropri- ate Braille and raised sans-serif copy. ese requirements could impact the look of the overall wayfinding system. A lot of work goes into sign types and message schedules, and it is imperative to pay close attention to travelers coming off an elevator and placing the initial wayfinding in a location that quickly and easily directs left or right. Additional wayfinding is also found at the end of hallways, and the design and instal- lation need to be looked at carefully if it is to be wall-mounted or hanging. Airports are a unique situation. ere is somewhat of a stan- dard found amongst airports. ey often have large open areas and concourses. So, wayfinding needs to be designed to be eas- ily read at a distance — often large copy seen in vehicular sys- tems. Each airport has its own special color scheme and creativ- ity, usually found in unique large identification signage going to concourses, identifying departure or arrival gates. 4 Corporate & Retail For corporate locations, you can follow the guidelines of health care, but the expense and amount of wayfinding are not often needed. is system in the past was often handled with a changeable building directory that identified which floor to go to and another smaller directory of what businesses are located on the floor when exiting a stairwell or elevator. As a sign maker, I hated these jobs that required updates from a company that either formerly created it decades ago or went out of business. It was hard for the property manager to justify paying the price to add one new tenant and even more frustrat- ing to do this job as a loss leader for potential other work. Most of the time, it was a lose-lose relationship for both. Enter technology! Today there are a variety of interactive elec- tronic directories. ese not only deliver wayfinding informa- tion, but they also offer the ability to communicate other helpful information. Advertising can even be sold, and property manag- ers can make these new directories into a revenue maker! Time, weather, and other info can be communicated. Best of all, the property management, after purchasing the unit and having it installed, can make their own updates. Depending on the corporate and retail size and requirements, these systems can be static running info on a loop or a touch- screen where the visitor can have an interactive experience. For example, where can I get lunch after my appointment? BANDING & THEMING OF WAYFINDING SYSTEMS Far and away, the biggest change and improvement to success- ful wayfinding systems involves creative design that projects a unique experience for the traveler/visitor. is goes across the board for any wayfinding project. Digital Signage Explore how digital signage can play a role in wayfinding http://gpro.link/wayfinding While the primary purpose is to provide clear and concise directions from one place to another, the visitor can be emersed into a themed environment. e primary importance of having easy- to-read sans-serif copy on a contrasting background with clear graphics of arrows and directional symbols remains. e ability to work with unique sign shapes, materials and incorpo- rate header graphics or logos not only aids the visitor in know- ing where they are but creates a branded image for the company or organization that is directing them. is is the area where successful designers and fabricators can thrive, strut their stuff, and deliver a unique and valuable product and service for their clients! e journey can be the experience. Crafty designers realize beyond getting travelers and visitors successfully from point A to B that they can create an experience for them. is is where interpretive graphics and signage along the route can fully be directed, educated, and immersed in a branded and themed environment. ink of visiting a zoo. Sometimes you may come across lion paw prints in the walkway, letting you know where you are. Perhaps some signage that describes the vegetation of Africa explains the habitat. For corporate wayfinding, this is a great opportunity to give historical milestones of a company's achieve- ments. Wayfinding opens the door to express and educate more than just directing. WHERE DO WE GO FROM HERE? ere is no wayfinding to give that direction. With advance- ments in materials and technology, there are sure to be new changes that will help people get where they want to go. Other media like apps may be used on mobile devices that not only direct you on your path but in some systems may also allow an interpretive experience on the journey there. Remember, the key is "how" to go, not "where" to go. Although being in the trenches, we may resort to the latter.

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