November '22

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3 0 G R A P H I C S P R O • N O V E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M T he global paint protection film (PPF) market has doubled in just the last five years, with installations soaring both domestically and globally. Formerly a niche application for luxury car owners and enthusiasts, PPF now is a billion-dol- lar industry enjoying more widespread acceptance among new car owners. e case for mainstream adoption is compelling with the average new car price higher than ever – $48,000 over- all and $44,000 for non-luxury models 1 . And people are driving those cars longer – an average of 8.4 years for all vehicles and anywhere from 9.7 to 11.4 years for the top 10 new car models 2 . Premium PPF keeps the car's paint looking show- room-new over that time and increases the vehicle's value when it's sold or traded in. ere are many variables in used car pric- ing, but a rough estimate from Kelley Blue Book suggests the difference between a 2015 Honda Accord sedan in good con- dition and one in excellent condition is more than $1,700 – an increase of 14% and enough to cover the cost of a typical PPF installation. Of course, over the life of the vehicle, PPF also prevents chips and scratches and eliminates the need for certain repairs. Minor repairs may cost just a few hun- dred dollars, but showroom-quality paint jobs can run anywhere from $2,500 to $20,000. That could be a preventable expense with the installation of a pre- mium PPF at purchase. S I G N A G E & P R I N T I N G Paint Protection Film B Y J A S O N S C H A N E R NOT ALL IS CREATED EQUAL 1 - 2 - Four components comprise PPF: topcoat, TPU, adhesive, and release liner (not shown). (All images are property of The Lubrizol Corporation)

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