November '22

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3 4 G R A P H I C S P R O • N O V E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M A P P A R E L D E C O R A T I N G T hread may be the backbone of a machine embroidery shop, but few embroidery shop owners know the ins and outs of thread. While some embroidery owners may understand thread, how it works, what matters about it, and what makes a thread good or bad, others may only be thinking about popular or trendy colors or where to find the least expensive brand. read inventory may be chosen based on whatever brand of thread came in the box of supplies received when the machines were purchased. Or the purchase decision may be influenced by whatever brand is cheapest. Sometimes the decision to buy is based on which manufacturer offers a particular color that may be otherwise hard to find. For some embroiderers, brand loyalty is paramount, and all their thread inventory will come from one manufacturer. For others, they may use thread from two or three or more manufacturers, generally because of the durability of the thread or the availability of a certain color that is a favorite of a large client. THE INS AND OUTS OF Thread Since the pandemic, the rules have changed Know how your thread affects your profit B Y K R I S T I N E S H R E V E

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