Issue link: https://nbm.uberflip.com/i/1482193
A P P A R E L D E C O R A T I N G S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S I n the summer of 1975 Steven Spielberg released the motion picture "Jaws." It was the most terrifying film of its time. The plot? A summer spent on Amity Island and beach goers becoming shark bait, one by one. e movie sent chills down the spine of everyone who saw it. We learned how terrifying great white sharks could be. Folks refused to go to the beach after seeing this thriller. Since that time, our fascination with this terror of the seas has spawned countless mov- ies. The "Jaws" franchise would go on to produce multiple films. We have all become enamored with sharks so much so that Discovery channel's Shark Week has become an annual celebration of these predators. Filmographers seek foot- age from all around the globe. What is it about them that captures our curiosity? People actually pay to go down in cages to get a close and personal glimpse of these toothy ocean dwellers. BEACH THEME PRINT JOB We played off that theme to create a piece for a trade show in Long Beach, California. e client requested the design be a beach theme, but they weren't specific on what that should look like other than sun and surf. ere are plenty of sharks off the west coast, so why not have one lay- ing out for a little beach time? at made perfect sense. We were tasked with illustrating and designing for high-speed DTG (direct- to-garment). Being digital, and having no screen limitations, meant the sky was the limit in colorization. We could use hundreds of colors and expect beauti- ful results. Full-color tonal prints, with proper file prep and optimization, that is. As is so often the case with us, this too began with a pencil concept. Of course, SHARK TALES DROPPING JAWS WITH T-SHIRT WORK IN LONG BEACH 4 0 G R A P H I C S P R O • N O V E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M We were tasked with illustrating and designing for high speed DTG (Direct to Garment). (Images courtesy Lon Winters)