November '22

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7 2 G R A P H I C S P R O • N O V E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M LASER ENGRAVING REPORT Gates' business is doing very well, thanks in part to her use of TikTok. She credits the social media platform with helping her connect to other business owners and interested customers and allowing her to forge partnerships that have lasted two years and counting. At the beginning, she used social media to follow her journey in the business, detailing things she was looking forward to doing, things that caused her friction, and things she didn't know how to do and was trying to learn. Her newest product is a line of wooden greeting cards. "ey are so cute, and I've had so many requests so far," Gates says. "is is the best part of business owning. I can lean into my 2 a.m. impulse to make wood cards. It has been super fun." GP Paula Aven Gladych is a writer based in Denver, Colorado, who has been covering the graphics industry since 2014. She can be reached at Her most popular journal features an engraving of mountains and a forest on the cover, but a cutout in the wood shows a picture of the night sky, giving the journal a 3D look.

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