December '22

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pinstriping and lettering, Montemurro prepared to capitalize on the customization opportunities vehicle wraps and paint protection film presented. In 2003, he franchised Monte's as Atlantic Pinstriping & Vehicle Wraps, investing in premium talent, brands, and graphics equipment. INVESTING IN THE FUTURE While all Atlantic Pinstriping & Vehicle Wraps locations still pay homage to Montemurro's hand-drawn roots, the Greensboro and Williamsburg shops also specialize in custom-designed full or partial-wrap installations. These applications run the gam- ut from trendy color-change options and chrome delete to spot graphics for vehicle enthusiasts and commercial customers alike. "We always had vinyl on the menu, but in a different way and definitely not to the extent we do today," says Montemurro, noting vehicle wrap revenue increased 500% since expanding the service. In fact, the original Indian Trail location drives the largest vehicle wrap sales volume across the franchise. What started as Montemurro and a helper in a small shop is now a full-time staff of 14 in a newly-built 8,000 square-foot facility featuring top-of-the-line equipment throughout. With two Roland TrueVIS VG2-640 printers on site, the design team can access comprehensive color choices, plus increase print and cut accuracy for true unattended production. Montemurro points to the Creaform 3D scanner with ExactFlat software as a game changer in turning 3D vehicle scans into flat 2D digital patterns which, he says, provides the team with an advantage many shops do not have. 1 4 G R A P H I C S P R O • D E C E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M

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