December '22

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2 0 G R A P H I C S P R O • D E C E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M "He ended up back at my shop to fix it — costing him time and additional money." "When you take the time to do it right, those problems don't happen," he contin- ues. "If a customer chose to remove our wrap or paint protection film, for exam- ple, there would be no excessive clean-up, knife cuts, or pulled paint. The car would look just as great as when it was purchased — and that really tells a story. With a commitment to premium qual- ity and customer service, Montemurro chooses to lean into his natural ingenuity and decades-long experience during chal- lenging times like the current economic downturn, supply chain disruptions, and labor shortages. Montemurro says there is never a lack of resources, only a lack of resourcefulness. In addition to maintaining a diversified business portfolio, the company ordered in bulk during COVID to secure satisfac- tory inventory levels and, at times, used shop staff and machinery to produce per- sonal protection equipment. "My mindset was that I refused to cave," he says. "Unfortunately, sometimes loyal- ty had to take a backseat in order to sur- vive. There were times when we had to get product from other suppliers. [Likewise,] if colors weren't available, we'd mix and print them in-house — match something really close, run a sample, wrap the car, and just keep on rolling." PORSCHE PROJECT The cool cars, custom designs, and ex- pertly-installed vehicle wraps at Atlantic Pinstriping & Vehicle Wraps circulate buzz — enough to catch the attention of a race driver who pulsed Montemurro about collaborating on a special vehicle project. Email introductions quickly morphed into a formal assessment of the 2021 Porsche 718 GT4 Club Sport MR designed in a high-tech 3D environment. The plan: to bring virtual reality to life and compete the finished product at renowned Porsche events across the country. "This isn't a weekend race car at a small, local track. It's a high-end car made for high-end racing," says Montemurro, not- ing how excited the team was about the Request a free swatch book or shop sample rolls online removable & printable wall media for wide-format printers P R E S T O T E X . C O M

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