GRAPHICS PRO

December '22

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G R A P H I C S - P R O. C O M D E C E M B E R 2 0 2 2 • G R A P H I C S P R O 3 9 mug presses that can produce five mugs in about four minutes, while the oven alone takes 12 minutes (plus putting the mug wraps on). This will not only take up less space but get more mugs done per hour. The other two presses will allow us to han- dle multiple different-sized water bottles and tumblers faster, as well as speed up production and lower overtime and power usage. We are taking out a five-year loan, but this entire investment will help over 50% of our team be more productive at the same time, make their jobs easier. Plus, it will pay for itself in just one year, which is a huge win for all of us at work. PRICING INCREASES Once you get through all of your rough numbers and projections to f igure out what your increased costs can be, it is time to look at pricing increases. You want to research what others are selling certain processes for, but do not let it define your pricing 100%. Use it as a guide only. Say your increased cost of doing business next year is $20,000. Divide that by 12 months and round up, which gives you $1,700 more per month you need to account for. Figure those numbers into the number of pieces per process you sold to get a rough average per process to make the net mark- up fare across the board for all processes and all customers. This is a simplified way of doing it for smaller companies. Always treat your company like a game of chess and think three to six moves ahead, and never be afraid to pivot. GP Howard Potter has worked in the promotional industry for 17 years, from designing to building brands and a fami- ly-owned business. He is the co-owner and CEO of A&P Master Images LLC with his wife, Amanda. Their company offers graphic design, screen printing, embroidery, sub- limation, vinyl graphics, and promotional items. Howard, his family, and the business reside in Utica, New York. For more information, please visit masteryourimage.com. We are taking out a five-year loan, but this entire investment will help over 50% of our team be more productive at the same time, make their jobs easier. Plus, it will pay for itself in just one year, which is a huge win for all of us at work. WWW.RAYZIST.COM Manufacturer Direct Since 1983 Lazermask™ SR3000™ Sandcarving Systems Sandcarving Films 2636VXA Sandcarving System Adjustable Height Two LED Bars Cabinet Accessories Larger Cabinet Area Heavy Duty Motor Air Flow Monitor 100psi Injection Cleaner Operate 1 or 2 Systems

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