December '22

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4 6 G R A P H I C S P R O • D E C E M B E R 2 0 2 2 G R A P H I C S - P R O. C O M Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to enrich and expand your business with great services and products from our advertisers. doesn't make me a bad person. We care about people but don't naturally put our- selves in others' shoes. It is essential to be kind no matter what the person on the other side is doing. Focus on the feelings, not the facts. What is most important about your missions, vision, or values? Do you have clarity on your reason for being in business? And regardless of how strongly you feel the reason is to make money to support your family, I can guar- antee that is not your "why." Because if I ask you "why" five more times after you tell me you started your business to make money, you will find that the reality is different. If you wanted to make money, you would get a job and clock in and out. That is a much easier way to make money. You want to make money in this business due to something much more profound. So, if you do not have this clarity, what will you do to change that? If you feel you have clarity of your reasons, do your ideal customers and prospects know what that mission means for them? I challenge you to take some time and reflect on these questions. Allow yourself to go deep and see what comes up for you. I know your business will be better off, as will you as a person. Mindset connects so closely to success that it boggles my mind how most people ignore it. It feels awk- ward and hard to go deep like this, but the value is enormous. Success is very simple but not easy — so start with some true reflection. GP Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Prin- ciples Trainer and is the co-founder of OurSuccess- Aaron has over 25 years of experience with personalized products and small business development and is the co-creator of the "5 Keys of Business Success." You can also find Aaron co-host- ing the decorator's industry podcast 2 Regular Guys Podcast ( Also, check him out on his podcast channel called Small Business Saturdays ( Once you try this luxurious 3-End Fleece fabric, it will quickly become your new favorite fleece. The beautiful knit on this fabric provides a super soft hand feel and gives a quality that goes above and beyond. 6 9 2 6 A D U L T F L E E C E H O O D I E w w w . o r d e r a c c . c o m THE ULTIMATE DEFINITION OF COMFORT AND QUALITY.

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