Issue link: https://nbm.uberflip.com/i/1488543
G R A P H I C S - P R O. C O M J A N U A R Y 2 0 2 3 • G R A P H I C S P R O 9 A s companies think beyond the COVID-19 pandemic, they are wanting to attract employees back to the workplace. Companies are turning corporate workspaces, health and well- ness rooms, and office lobbies into something that mirrors work- from-home environments, a trend that began in the latter part of 2021 as businesses started asking their staff to return to work, either full-time or as part of a hybrid model. "What we have seen is companies making those environ- ments less corporate-like and more living space-like," says Alex Fong, franchise owner of Signarama Redmond, in Redmond, Washington. Signarama designs, builds, and installs signs and already has the wraps equipment in place for environmental graphics, such as heat guns, squeegees, and cutting and measuring tools. Wraps that have traditionally been used on vehicles now appear on walls, windows, stairwells, elevators, architectural features, equipment, and furniture to turn plain spaces into something with color, pattern, and texture. Companies are recreating their workplaces from individual enclosed offices to large, open spaces that encourage productiv- ity and allow for collaboration, and they are placing less empha- sis on their company logos and icons to retain that homelike atmosphere, Fong says. ey're looking to wraps to provide a more subtle level of branding and marketing, as well as com- municate messages, like advice for staying healthy on the break room refrigerator. CNC-engraved Corian panels for Micron Technology, Inc., consisting of a topography map that carries down the wall on a printed wallcovering. (Image courtesy Pace GFX) Wraps that have traditionally been used on vehicles now appear on walls, windows, stairwells, etc. (Image courtesy Pace GFX)